Here at the end of the year 💌
Right now I'm on a well deserved break after a year of Doll Hell and monthly product rollouts (check out my flagship Etsy Flighty Dolls to send me back to hell!), but I just wanted to share something I think is pretty cool.
Earlier this year, when a certain Japanese wrestling company threatened legal action against me, I figured it was time to do what I'd been conaidering for awhile and transition away from Etsy, but not without trepedation. Etsy is a widely-visited superstore with a very robust search feature (other business practices of their's leave much to be desired, but I digress...); Its a great place to discover and be discovered, and I feared that I would loose casual business by leaving.
But it was time for a change, so I grinded on perfecting my new storefront for weeks before finally opening. At first I wasn't sure if I would ever have the kind of business I used to, but with some subtle changes in strategy, and through the support of all my great friends and customers, I'm pleased to report that my fall/winter sales were slightly better than last year! That can be attributed to a few things, like more frequent product rollouts, and fewer customers buying more products at once, but to me thats just further proof that I have great support and made the right decision.
All in all, next year I wanna keep improving the shop further, upping my game any way that I can, but most importantly, making the kind of merch that stands out from the rest. Thanks so much for making my 2020 special! More fun and cuteness to you in 2021!